Merry Xmas

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“It’s profitable, it’s growing and it was for sale from a distressed vendor,” he says. “That combination rarely appears in regulated Europe, where scaling a B2C brand means paying up for customers against Flutter and Entain on thin margins.

“Africa isn’t saturated, but I wouldn’t call it easy either. Betway and the local incumbents are well dug in. The difference is that you’re competing for a market that’s still forming, at a fraction of the acquisition cost, and the operating margin is there if you get the payments and the product right. The risk is regulatory and currency rather than competitive.”

GiG’s immediate priority following the completion of the deal will be disciplined integration, says Richards. This includes bringing 888Africa’s financial reporting, compliance and operational processes in line with GiG’s standards.

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About Merry Xmas

“People always need something new. I think the next wave is games with more content inside”

But AI’s role goes much further. Swipe Games’ developers are each supported by multiple AI agents working around the clock on coding and other tasks.

“We have maybe seven people in the tech team, but it feels like we have 30 or 40 people in the team,” Yashin says.