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Industry consultant Jari Vähänen, formerly a senior executive at Veikkaus, estimated the entire business could be valued at up to €4.5 billion following the liberalisation of the market.

Veikkaus is adjusting to a partial liberalisation of Finland’s gambling market under the new Gambling Act, which was ratified in January 2026. 

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

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“Everything has as a beginning, a middle and an end, including companies”, Samuel H. Liggero

When walking back to our hotel after finishing CalvinAyre.com EiG coverage in October of 2013, I looked over to my producer (Rob) and camera operator (Mani) and said, “I think my calling is Bitcoin”. 

As a team that year we had already covered several Bitcoin events including Bitcoin London and Le Web, both featuring Bitcoin enthusiasts who were eager to educate the world on this groundbreaking technology. EiG 2013 attracted several professionals in the Bitcoin space as well, at the time with a focus on introducing Bitcoin as a payment system for iGaming operators.

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Vicki Scott, the DIA’s director of gambling, said the investigation had delivered significant results, while stressing that work to improve compliance and ensure communities received their share of gambling proceeds would continue.

“Most operators have worked constructively with us to address historical issues and improve their practices,” Scott said.

“While we’ve made substantial progress, our work is not finished. We’ll continue working with operators to recover funding for communities, improve compliance and maintain public confidence in the integrity of class 4 gambling.”