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The result, according to Curwen, is “democratising game creation”.

“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”

The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.

What is Bangla Beauty?

For operators, that predictability is the point. The approach provides ready-made content for holiday campaigns and year-round themed promotions.

Welcome to Octoberfest isn’t a standalone idea. It’s the newest addition to a defined sub-series, joining Beersburg Fest Hold and Win and Lucky Fest Hold and Win in the studio’s line of Oktoberfest-inspired slots.

That repetition matters. It shows 1spin4win building recognizable, reusable theme families it can refresh annually, which gives operators a familiar hook to slot into the same promotional window each September and October.

What is Bangla Beauty?

Bengtsson said the land-based growth reflected Sun International’s “strong execution and sound investment decisions”.

Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.

“Looking ahead, as land-based gaming evolves into a more digital and experience-led environment, these initiatives, together with the implementation of a low-cost operating model, are expected to improve performance, increase market share, profitability and generate stronger returns over the medium term,” the company said.